Presenting limited edition beer cans modelled after iconic jerseys of Liverpool FC legends!

SINGAPORE, SEPTEMBER 2022 A main sponsor of Liverpool Football Club (FC) since 1992, Carlsberg is thrilled to celebrate its 30th Anniversary with the iconic club this year – one of the longest standing partnerships and sponsorships in the English Premier League.

Always striving to remain at the heart of meaningful experiences of consumers, Carlsberg’s brews have accompanied Liverpool FC fans through legendary moments throughout these 30 years – including Garcia’s miracle ‘ghost goal’ during the semi-final of the UEFA Champions League in 2005 that sent Liverpool FC to the final in Istanbul, and more; and have brought millions of fans together from around the world through these shared moments, over a Carlsberg beer.

To commemorate the three-decade milestone, official sponsor Carlsberg is delighted to launch six limited edition jersey cans that feature some of the most celebrated players in Carlsberg and Liverpool FC history: Ian Rush, John Barnes, Sami Hyypiä, Robbie Fowler, Jamie Carragher and Luis Garcia. With these iconic cans, the brand presents an attractive gift for the ultimate football fan – a complimentary exclusive Carlsberg LFC Collectible Kit comprising two jersey cans and a sleek Carlsberg glassware!

Elaborates Louise Bach, head of Global Sponsorships at Carlsberg Group, “We are extremely proud to be celebrating 30 years as partners of Liverpool FC. This partnership is deeply rooted in a shared set of values and goes way beyond a regular sponsorship. To share a journey for 30 years, through the ups and downs, is truly special; and there is no better way to celebrate this than by sharing something unique with the dedicated fans.”

Ben Latty, Commercial Director of Liverpool FC adds: “We are thrilled to celebrate 30 years of our partnership with Carlsberg. It is an iconic collaboration, and we consider them as more than a partner – Carlsberg is a true supporter of Liverpool Football Club. They have been a part of some of the club’s most memorable moments, and we have a unique relationship. The new limited-edition packs are a brilliant way to recognise this and reignite some fond memories for Liverpool FC supporters, reflecting our great history together.”


Available until 30 September 2022
Adorned with vibrant designs modelled after the familiar Liverpool FC jerseys of six legacy players, these cans make excellent keepsakes for the superfans, as well as serve as a beautiful trip down memory lane across the significant three decades. These limited-edition cans are not for sale – customers may get their hands on them as part of a coveted Carlsberg LFC Collectible Kit that includes two jersey cans (designs will be issued at random) and a Carlsberg glassware, which they can receive with every $100 or more spent on select Carlsberg products* at all major supermarkets and e-retailers island-wide, while stocks last!

*Participating products include Carlsberg Danish Pilsner, Carlsberg Smooth Draught and Carlsberg Alcohol Free Beer

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