2024, SEPTEMBER 19 – Bitget, the world’s leading cryptocurrency exchange and Web3 company, has entered into a multi-million dollar partnership with LALIGA, one of the globe’s most renowned football leagues. This collaboration, unveiled during the Token2049 event in Singapore, establishes Bitget as LALIGA’s official crypto partner across Eastern, Southeast Asia, and Latin America. The deal reflects the growing integration of cryptocurrency within the sports world, with both organisations poised to benefit from each other’s influence and technological capabilities.
Expanding Crypto Adoption Through Football
This partnership provides Bitget with unparalleled exposure through LALIGA’s extensive fanbase, particularly in emerging markets. LALIGA will leverage Bitget’s Web3 solutions to explore new opportunities in digital finance and blockchain technology. With a rich history of attracting football stars like Kylian Mbappé, Vinícius Júnior, and Robert Lewandowski, LALIGA’s global reach offers Bitget a powerful platform to increase crypto awareness and adoption.
“We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets,” stated Gracy Chen, CEO of Bitget. “As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation.”
A Commitment to Innovation
LALIGA has long been a pioneer in adopting new technologies to elevate the game of football. Its use of AI, VR, Big Data, and machine learning has enhanced game strategies and performance analysis. Now, by teaming up with Bitget, LALIGA is extending its commitment to innovation into the world of cryptocurrency and blockchain. This partnership follows LALIGA’s previous collaborations with NFT companies, signaling a future where Web3 technologies are central to the fan experience.
Javier Tebas, president of LALIGA, emphasised this focus on the league’s digital transformation. “Over the last decade, digitalisation and innovation have been among LALIGA’s priorities. This agreement is very important for our international expansion, as it highlights the strategic importance of Asia, Turkey, and LATAM.”
Bitget’s Growing Influence
Since its establishment in 2018, Bitget has rapidly expanded, serving over 25 million users in more than 100 countries. Known for its pioneering copy-trading feature, Bitget continues to enhance its products and services, with a strong focus on Web3 solutions. This partnership with LALIGA strengthens Bitget’s influence, particularly as it seeks to introduce crypto to new regions.
With a shared philosophy of perseverance and passion, encapsulated in Bitget’s “Make It Count” belief, this collaboration aims to inspire a new generation of crypto users. Bitget has previously worked with sporting icons, including Lionel Messi, and this partnership with LALIGA further cements its strategy of integrating crypto into the global sports ecosystem.
A Future-Forward Approach
The synergy between Bitget and LALIGA highlights a broader trend where sports and digital finance converge. As fans become more tech-savvy, embracing emerging technologies like blockchain and cryptocurrency, collaborations like this aim to enhance their engagement and experiences. The partnership is set to unlock new opportunities for both athletes and fans, while promoting the adoption of Web3 technologies in some of the world’s most important emerging markets.
Together, Bitget and LALIGA hope to inspire the next billion users to embrace the future of finance, all while celebrating the timeless spirit of football.
